His approach in making work is to determine the location, put people in place, and then let go and see what they do. Bjorn likes to respond and react to how they behave and how they communicate. By being close, encouraging the models to act, and allowing genuine moments to happen, he creates authentic images of real moments. One of his goals is to make the viewer feel like they are part of the visualized moment. Bjorn loves working on location, making use of the aesthetics of the location, and adapting to it. To make the shot look perfect, he often mixes the existing light with artificial light and collaborates with a great team of stylists, make-up artists, and models. Whatever it takes, the final image should look natural, attractive, and real!
Next to his commissioned work, Bjorn works on long-term personal projects of people who are looking for a personal form of freedom, heroism, and toughness. In his photography he’s therefore attracted to subjects that contain these elements. At the moment, Bjorn is working on a project on rodeo culture and western lifestyle in Europe called 'European Cowboy', which has all those elements in it. The project depicts a community of young European men seeking freedom and heroism within a lifestyle based on elements of the American West, such as rodeo bull riding.
In addition to personal projects and commercial photography, Bjorn is a lecturer at the Photography Department of the Royal Academy of Art (KABK) in The Hague, The Netherlands.
behind the scenes