RAD POWER BIKES

_{Rad Power Bikes}

^{client: Rad Power Bikes}

_{For this lifestyle series for Rad Power Bikes, we took to the streets to capture what riding a fatbike really feels like. Dynamic, energetic and full of personality.

The series follows riders through everyday urban environments, balancing the joy and freedom of the ride with a natural emphasis on safe and responsible cycling. Created for website, POS and social media, the images are built to work across every touchpoint of the brand.}

^{^{- photography for website | advertising | socials
- lifestyle photography

- post production}}

_{client: Rad Power Bikes

creative lead: CamilaDomingues

Campaign manager: Katy Moore
hair & make up: Bernadette van Wijlen

photography assistents: Kamil Pawlowski
models: Karim@AmsterdamModelAgency, Martine@AmsterdamModelAgency}

BJORN STAPS

client: Rad Power Bikes

_{Rad Power Bikes}

^{client: Rad Power Bikes}