Signify MASTERconnect
client: Signify
For this portrait series for Signify, we created images of a proud installer at work in a parking garage, fitting MASTERConnect fluorescent tubes. The industrial setting and the quality of the light itself became key elements in the photography, creating a strong visual atmosphere that runs through the entire series.
The interplay between the man, his work and the light around him gives the images a cinematic quality that goes beyond a straightforward product story.
The interplay between the man, his work and the light around him gives the images a cinematic quality that goes beyond a straightforward product story.
- photography for website | advertising | socials
- lifestyle photography
- portrait photography
- post production
client: Philips/Signify
agency: BOVIL
art director: Wouter Janssen
photography assistent: Kamil Pawlowski
model: Ronald